Sam Rixon is a director based in Paris. He first studied cinema in Paris where he graduated in video editing. Then, he started as an assistant editor on documentary feature films but he soon set his sights on making his own films. This led him to make musical documentaries (Spring Comes for Dazed) and music videos (Swim Deep for I-D UK in particular), which then allowed him to take his first steps in advertising. Sam has been collaborating with many French and international luxury houses: Dior, Goyard, Vivienne Westwood, Louis XIII and Martell cognacs.